 A resume is the most important document in your job search toolbox. Whether you are networking or applying on-line, sharing your resume is a way to introduce yourself and your story. When a resume lands in a hiring manager’s inbox, it is often the first impression they will have of the prospective applicant. And we have all heard the saying “first impressions are the most lasting.”
Unfortunately, job seekers frequently fail to spend the time making sure their resumes are optimized for best results. Even more than that, they make regrettable mistakes that cost them the opportunity to progress in the job search process. In my years as a career coach, I have seen hundreds of resumes and have identified the 5 most common mistakes that a job seeker needs to take care to avoid...
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 A job search is always stressful. Add to that the practical challenges of staying on top of multiple job listings, resume versions, interview dates and contacts, and you can easily get overwhelmed.
Organizing your search will keep your head above water and increase your chances of success. After all, wouldn’t you feel more confident and prepared having all of your ducks in a row? Unsure of how to get started? Here are some tips on getting and staying organized...  Remember the job-hunting days when you would send in a few applications, wait a week and get a call back to come in for the interview? It didn’t require a lot of heavy lifting to make a change. It was a simpler time – but those days are long gone.
Today the process is more arduous. It’s not just a matter of completing a couple of steps – often you will be asked to pass not one or two, but three or four interviews just to make it to the final round. And as a start, assuming you’ve met the basic requirements of the position and your resume has been hand-picked out of a hefty pile, your first conversation with the employer will almost inevitably be over the phone. Yes. Get ready for the first screen: The Phone Interview. Perhaps you are not overly concerned. It’s just a quick and friendly chat to say “hello, I am interested”, right? It shouldn’t be a big deal. Really. But it has become just that. In today’s competitive market, getting the phone interview is in and of itself considered an accomplishment – and as an emotional yardstick of sorts – validating your job searching efforts. Practically speaking, it is the entry point that will lead to further conversations about the position. Make a good impression and you can start ironing your suit. The in-person meeting is likely not too far away. But while you dream of knocking them off their feet in your face-to-face interview, here are 6 tips to help you make it through a successful first round. 1. Research Most phone interviews last about 30 minutes. It’s not a lot of time to delve deep, but it’s enough time to show the interviewer that you’ve prepared and done your research. You have to be ready to talk about your background and experience without stumbling over your words or sharing inappropriate or unnecessary information. The interviewer will ask general questions to get to know you and what qualifications and experience you bring to the role. They’ll also tell you about the position. This is your opportunity to get to know them. Doing some research about the company and the role ahead of time will help you formulate the right questions and show that you are eager to learn more. Statements such as “I’ve read that you’ve gone through a recent reorganization and are looking to fill some gaps. Can you tell me more about your vision for the role and how you’d like for it to evolve over the next couple of years,” will set you apart as a thoughtful and forward-looking candidate. 2. Go over the details Well, it should be a no-brainer, but you’d be surprised how easy it is to mess up the details. Did you check the time of the interview? Is it in your time zone? This is an embarrassing tidbit from my past, but once I called into an interview 3 hours early. Then, having no one pick up, I e-mailed the interviewer to ask if the interview was still on! Guess what? It was. In 3 hours. Pacific Standard Time. It’s unlikely you’ll make the same unfortunate mistake, but still it doesn’t hurt to double-check the logistics. Check the time. Also, make sure you know who is calling whom. And come to think of it, double-check the name of the interviewer. It’s possible there was a last minute change they e-mailed you about and you forgot to write it down. 3. Find a quiet place Some of us naturally need peace and quiet in order to think and do our best, while others can take a work call, while drying the dishes, feeding the kids, and writing a novella, all at the same time. Whether you fall into the first or the second camp, when it comes to phone interviews, it’s a good idea to play it safe and eliminate the distractions. Even if you are a star multi-tasker who has successfully fielded calls in the car or with the kids downstairs watching television, why worry that something might go amiss? Find a quiet place in your house where you can concentrate on the call. Have a sitter entertain the kids in their play space, or better yet, send them all out for ice cream. Put the pets in another room. Close the door and turn the ringer off on your cell. The landline is always a better bet for important calls, assuming you still have one! If not, find a quiet spot in your house where you can be fairly certain the cell phone reception will not cut out in the middle of the call. 4. Look professional Think it’s overkill to put on a fancy suit for a phone interview? Perhaps. But sporting a professional look, whether it’s a freshly pressed shirt, a nice dress or pant/skirt coordinates, can make a difference in the way you approach the call. Studies have shown that what we wear and how we look affects how we feel. Want to be perceived as a professional? Then you must dress the part. Surely, you’ll find an opportunity to relax in your new pair of Peter Pan pjs very very soon. 5. De-stress Yes, it’s just a 30-minute phone interview – and less pressure than an in-person meeting – but it’s still significant and, unless you take these kinds of calls daily, likely a bit stress-inducing. Is there something you can do to manage the stress ahead of time, without having to squeeze in an emergency yoga session? The usual strategies used to lower blood-pressure can do wonders to help calm the nerves, and you can easy do those at home in just a few minutes. Breathe, stretch, or walk around the house before the call and feel your blood-pressure begin to drop. 6. Organize your space Now that you are in your quiet space, looking sharp and feeling relaxed, is there anything that you may have forgotten? Once you get on the call, it will be handy to have your key documents nearby – the resume, the cover letter, a print out of the job description, and a notepad with any notes you may have jotted down while doing prior research. You’ll likely need a clean piece of paper to write down any new information, and a cup of water in case your throat gets dry. After all, you want to sound as confident as you can without loosing conversational rapport with your interviewer. This is your 30 minutes to show that you are a good fit – a prepared, detail-oriented, organized professional – ready to take on any challenge!  Yes! You got a tip about the perfect job. It’s a role you’ve always dreamed of. You know you have the skills, experience, and enthusiasm for the position.
Now you just have to write the perfect cover letter – one that grabs them, persuades them, and makes them want to pick up the phone and schedule an interview…tomorrow! You grab your computer and start typing away. Date. Salutation. Now what? Not a writer? Been a while since you wrote more than a few lines in a rapidly fired text? Or just a bit rusty? Wondering what is the latest and greatest in cover letter writing advice? Here is the good news. The norms around what constitutes a good cover letter haven’t changed all that much in recent years. Yes, it is still required and expected by hiring managers and recruiting professionals. No, you shouldn’t just write an abridged e-mail version (unless specified as the preferred method in the job posting). Yes, it must be professional (I know you want to get creative…but please, not here!) and be convincing -- to get to the next stage you have to show that you are the best candidate for the job. Sounds doable, or still a bit confused? Don’t worry. Just follow these 4 general guidelines and you’ll be sure to draft a stand out letter that gets your foot in the door in no time! And if you are still struggling, take heart -- a professional cover letter writer is only a phone call away. 1. Do Your Research and Get to Know Your Audience You will have a much easier time writing, and getting your point across, if you first get to know your audience. Of course you’ve read the job description. But do you know how the role fits within the overall framework of the company? What problems will you help them solve? What are their pain points? When you know your audience, you are able to better customize your message. And that is something you always want to do when you are applying to a new position. It may be tempting to submit the same cover letter to multiple employers, but beware – it’s easy to see through – and it’s a sure way the letter ends up straight in the waste basket! What you are looking to do is make a connection, ideally as soon as possible. Show the company you have invested time in getting to know them. Always try to address the letter to an actual person (hiring manager, department head, or at the very least the HR person who made the posting), instead of typing the standard “To Whom It May Concern”. Customize, speak directly to your audience, and address how you will solve their problems, not the other way around! 2. Tell a Story that Grabs Attention People are drawn in by other’s stories. And what better way to draw the hiring manager in than to tell them a story that they connect with. It’s easy to rattle off a list of your accomplishments and skills, or just regurgitate whatever is on your resume. It’s harder to tie those into a coherent storyline. But that is exactly what you want to do. Show how your background, skills, and accomplishments fit in with what the company needs. Create a short narrative that shows how what you have done (use a couple of specific examples!) led to tangible results and, preferably, quantify those results. Then, indicate that you can achieve those kind of results in the new position. 3. Be Enthusiastic and Honest What’s the best tone for the letter? I think this goes without saying. Excited! Hiring managers are looking for people who’d love to work at their company. If you are feeling lukewarm about the company or the position, do yourself and them a favor, and keep looking. Faking it in the cover letter can only take you so far as well. Eventually, if you make it to the interview phase, your true feelings will be much harder to hide. So, convey enthusiasm and be honest. When you are authentic and genuinely think you’d be a great addition to the company’s team, writing the words on paper will come that much easier. And not only that, but you will be able to genuinely carry over that message when you do score the interview. 4. Be Brief Research shows that over 70% of managers prefer a short cover letter, about half a page or just a bit more. A full page is considered the limit. Hiring managers are busy people and don’t have time to read through lengthy applications. Most positions receive 10s if not 100s of cover letters and resumes. That is a big pile to get through! Save the hiring manager some valuable time and get straight to the point. You are the best person for the job, and in three short paragraphs, this is why it’s obvious! |
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